Numerous daisy-like flowers provide late season color and are an important source of pollen for insects. Despite its name, sneezeweed pollen is distributed by insects, not the wind! A report by Mt. Cuba Center states that the "name's true origins come from the use of powdered Helenium plants as a substitute for snuff and as a medicine by European colonists and Native Americans." This would be a great rain garden plant. It may become floppy in very rich soil or too much shade, so consider staking it or planting next to a more rigid structure.